Essential Marketing Techniques in Food Delivery Apps

ecommerce

Marketing strategies for food industry apps go beyond regular advertising. In this post, we are going to talk about some of the marketing techniques for food apps.

Savy (Chief Editor)

Jan 1, 2025 • 7 min read

Marketing Techniques in the food industry

Statista says that the global food market will be worth US$9.68 trillion in 2025. The market will grow by 6.46% each year until it reaches its peak in 2029. The clear message from this trend is that restaurants and businesses operating in the food sector need to build strong marketing systems if they want to stay in business and even create a sustainable and competitive advantage for themselves. Food apps use more than just ads to market themselves. Beyond the typical advertising, marketing methods in food applications aim to keep customers coming back, boost sales, and get users more involved.

Today in this post, we are going to talk about some techniques to increase your sales in the food applications.

Why are mobile apps essential for food businesses?

Food apps have changed the way businesses interact with customers and have taken them to a new level. If you have no idea why apps are vital in the food industry, read the following.

Increased customer convenience

Users can place orders at any time and from any location, therefore geographical or time constraints are no longer an issue. They may order their meal in the most convenient way possible, regardless of traffic or other delays, by having easy access to your menu at any time of day or night.

Data-driven marketing

Applications gather useful information from users, which can then be studied customized to your specific business. These data can be used to build and plan offers, discounts, and campaigns, as well as track customer behavior over time.

Direct communication channel

Sending notifications and in-app messages allows you to engage directly with customers and affect their behavior and decision-making, and this is amazing in the world of marketing.

Brand loyalty

Offering awards, special deals, and discounts that are only available in your app will keep customers and users satisfied and bring them back to buy more. These features will result in a large number of loyal customers.

Effective and clever use of applications can create a pleasant and engaging experience for users and encourage them to continue using them. To make your app more productive, include the following features.

We’ve covered one of these techniques, called the Decoy Effect, in detail in an article. If you’re not familiar with this technique, take a few minutes to read the following article:

Key Marketing Techniques for Food Apps

If you have created an application for your business and want to have a competitive advantage, you need these techniques to experience increased traffic and user engagement. Applying these techniques properly can increase your app’s visibility, interaction, and ultimately sales and user retention.

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1. High-Quality Food Photos

In the food industry, having a captivating look is crucial. Adding professional photographs in the app will stimulate users' tastes and push them to make a final purchase:

Use natural light to better showcase textures and colors.
Show different angles of food items.
Add zoom ability to examine details more closely.

I Love Food App (designed and developed by TatbiqIT) is the new generation of food delivery applications.

2. Engaging Video Content

According to statistics, videos of food and food tasters are among the trendiest and most popular content on social media, especially Instagram. So, use the following in your app:

Add short videos of food preparation or garnish steps.
Use ASMR videos to stimulate the sense of hearing and increase user attention.
Display videos on the app’s landing page to quickly attract attention.

3. Accurate Product Descriptions

Lack of information can confuse customers and discourage them from making a purchase. To solve this problem, make sure to include the following on your menu:

Provide information such as nutritional information, allergens, and serving sizes.
Use tangible, creative, and engaging descriptions to emphasize the taste and texture of the food.
Provide comparisons such as "healthier than..." or "tastier than..." to build trust.

I Love Food App, Designed and Developed By TatbiqIT

4. Use ASMR content for your items

ASMR content has become extremely popular:

Dedicate a section of the app to ASMR videos about food preparation.
Link these videos to product pages for easy ordering.

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Sound On. An example of ASMR content that will directly impact food app sales.

5. Geolocation features

For chain restaurants, adding a “Near Me” feature is very helpful:

Display the branch that is nearest to the user.
Provide real-time information about wait times or availability of an order for delivery.
Use techniques such as: sending notifications (and even limited-time discounts) to your regular customers when they approach your restaurant.

TatbiqIT company will be with you in the process of designing and developing mobile applications:

6. Using Gamification to Increase Engagement

To become more familiar, we must first describe the concept of gamification. Gamification is used in the field of design knowledge and to influence user behavior. Gamification can be defined simply as the art of embedding game elements in environments that are not naturally built for games, such as the food sales application we are describing here. Let’s look at some gamification techniques that you can employ in your application:

Design some challenges, such as "Order 3 times this week and get 50% off."
Offer badges (bronze, silver, and gold) and prizes for achieving different goals. For instance, you could offer discounts on different badges every week and give them prizes with their sales each season. (In general, care about your customers)

Connecting the app and social networks to attract more users:

The ability to share favorite foods through the app.
Adding trending hashtags to users' posts.

The Role of AI in Food Applications

Artificial intelligence has transformed all industries, and the food industry is no exception. Using this technology wisely can also help your business grow.

1. Personalized Chatbots

AI chatbots can:

Make recommendations based on previous orders or user tastes.
Answer frequently asked questions about ingredients, preparation methods, or delivery.

2. Predictive Analytics

By analyzing customers behavior, AI can suggest some techniques for your sales:

Offer special offers for popular items.
Send limited discounts to inactive or infrequent users.

3. Advanced Search Capabilities

Artificial intelligence enables intelligent searches, such as:

Searching based on dietary preferences or calorie restrictions.

Some Practical Tips For App Success

Focus on user experience (UX): The app should be simple and user-friendly.
Send notifications: Send timely messages about discounts and offers.
Use user reviews: Display user reviews prominently to gain trust from other users.
Regular updates: Update the app’s features and content regularly to stay ahead of the competition.

Conclusion

Food apps are not just digital menus; they are comprehensive marketing platforms that can build customer loyalty and increase sales. By investing in features like high-quality images, AI-powered personalization, and creative interaction techniques, you can be at the forefront of this industry. Implement these strategies today and turn your app into a powerful marketing tool. Or, to ensure professional and high-quality implementation, leave these strategies to the experts of TatbiqIT. Just schedule an online meeting with us, and we will be at your service.