After implementing various marketing strategies, a user finally enters your application. Imagine you have 200 products in your app, and the chance of the user finding the desired product is just 0.5%.
The most important thing to remember is that the "Search" feature is the best and easiest way for users to find the items they want. Voice Search and AI Search are two ways to improve search results in your app that I am going to talk about in this blog.
Here are some other blogs to increase your sales in your mobile app or website:
The Importance of Search in Mobile Applications
In the scenario above, there were only 200 products. Think about what would happen if you had 1,000 or more? One of the most important rules of search is that it can't just look for product names. It should also have descriptions of and features of the products. A badly implemented search can annoy users and increase churn rates, but an optimized search guarantees that app users discover what they're looking for fast and easily.
Let’s take a quick look at some reasons why the search feature is important in mobile apps:
- Enhanced User Experience: A powerful search feature lets users find content quickly, which enhances their level of satisfaction and engagement, leading to more visits and recommendations.
- Increased User Retention: It's less likely for users to leave an app for a rival if the search function works well, which increases retention rates.
- Data-Driven Insights: By adding search, app owners can get useful information about how users behave, which can help them make decisions about content and products that meet real user needs.
- Improved Accessibility: A good search function makes your app easier for all users to use, even those who have trouble navigating. This will help your app's image and get more users.
- Reduced Support Costs: A carefully planned search function gives users the tools they need to find answers on their own, which cuts down on requests for support and operational costs.
Now that we’ve highlighted some of the key reasons why search matters in a mobile app, let’s examine the importance of Voice Search and AI Search in mobile applications.
Also read our new blog for increasing your profit from your application or even website:
Voice Search in Mobile Apps
Users are accustomed to virtual assistants like Alexa, Siri, and Google Assistant. With the rise of these tools, voice search is rapidly becoming a standard expectation for mobile applications. Users increasingly expect voice features in the apps they use. Additionally, voice search adds a sense of modernity to your application.
For instance, imagine a food delivery app with voice search. A user could simply say, “An Italian restaurant near me with vegetarian options,” and get an instant result tailored to their preferences.
AI Search in Mobile Apps
The most transformative feature that makes your application feel like a private assistant for customers is the combination of Voice Search and AI Search.
Here’s an example: Using a food delivery app, you simply tell the application what foods you want, which ingredients you are allergic to, and what foods you dislike. The application then uses this information to suggest options based on your location, taste, and even your budget.
Another example: In a clothing shop app, you say, “I’m looking for a casual summer dress, preferably in pastel colors. I don’t like polyester fabric, and I’m allergic to wool. My budget is under $50.” The AI cross-references your preferences with the available inventory, your past purchase history, and even your location (if it is a chainstore). It also looks at popular styles and items that have a lot of good reviews from people with similar tastes.
In fact, you talk to the application and simply tell it your needs, and the application gives you the best result instantly.
If you want to add features like AI Search and Voice Search to your application, feel free to contact us:
There are a lot of examples like the ones shown above in different applications working in different industries. So, in the section below, we'd like to highlight the most significant advantages of implementing AI Search in your application.
Key Benefits of AI Search in Mobile Apps
- Personalized Results: unique suggestions based on what the users like and how they behave.
- Improved Accuracy: AI understands context, synonyms, and natural language for accurate results.
- Faster and Smarter Search: Quickly handles searches and guesses what users want.
- Contextual Understanding: AI gives you answers based on your location, time, and history.
- Enhanced User Engagement: Users are kept interested with results that are useful and personalized for them.
- Reduced Friction in Navigation: Makes it easier to find things in large catalogs or menus.
- Predictive Search and Recommendations: AI predicts what the user wants and offers options that fit those needs.
- Multilingual and Cross-Language Support: Answers questions in many languages so that people all over the world can use it.
- Improved Conversion Rates: AI leads to more sales by making it easier for people to find what they need.
- Dynamic Filtering and Sorting: Sorts and selects results automatically based on what the user wants.
- Learning and Adapting Over Time: AI learns from how users interact with it, which makes it more accurate.
- Handling Complex Queries: Multiple-faceted searches with many categories are handled by AI Search.
- Reduced Bounce Rates: Keeps people interested by giving them quick, relevant results.
- Competitive Advantage: AI makes the app stand out and stick to the users’ minds by giving them a better experience.
TatbiqIT Can Help You in Kuwait and Beyond
TatbiqIT's main duty is to help companies in Kuwait and other countries add cutting-edge technologies like Voice Search and AI Search to their apps.
Get in touch with TatbiqIT now to make sure that your mobile app will remain functional in the future by adding modern functions that keep up with the latest tech trends.