Principles of Designing the Explore Page in Application

ecommerce

A well-designed Explore page not only improves the user experience, but it also increases sales and makes people more loyal to the brand. Here's why.

Savy (Chief Editor)

Feb 17, 2025 • 5 min read

Let's Design Explore Page

Your app's Explore page (or Browse page) is like an online showroom where customers can browse, discover, and engage with your products or services. A well-designed Explore page not only improves the user experience, but it also increases sales and makes people more loyal to the brand. We'll talk about the most important features you should think about in this blog, including some that are very popular and some that aren't widely utilized but are still very useful.

2. Advanced Methods for Filtering and Sorting

Showing a long product list without any sort or filter might easily annoy the customer. Users quickly find what they need with the help of the sorting and filtering tool. Typically, this feature would sort and filter the products based on different criteria such as price, popularity, and relevance (The variations refer to the specific product attributes, which differ across businesses and applications). This can greatly improve the user experience and increase the likelihood of a successful purchase.

Product List and Filter Dialogue (Designed by TatbiqIT)

3. Engaging Visual Displays and Interactive Galleries

Technically, there are a lot of direct and indirect ways that content can be provided to people who use an application. The visual displays and galleries are one of the best ways to convey the app’s information to people indirectly. Thanks to the extensive use of social media platforms, users these days have become accustomed to images and videos. Therefore, adding high-quality and small-sized visual elements in applications, especially the explore page, would quickly grab the users’ attention.

You can use better photos for your application

Since it's preferable to keep the explore page from becoming very stuffy, this capability would work best in the search section rather than the explore section. Avoiding showing visitors a blank page is a fundamental principle of user experience design. In this way, the user's search history and recommended products are displayed when they click the search bar. Another option for this area is to display the trending section.

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5. Additional Features: Bookmarks, Wishlists, and Product Badges

Your application can be customized with a wide range of features that match your specific business subject. In certain apps, the functions of a bookmark and a wishlist are equal. You and your clients can both benefit from adding items to the wishlist. Sending out product-specific notifications to clients is the most important advantage for you since it encourages them to use your app again. Additionally, product badges (which may display product specs) might aid users in gaining a better understanding of the product. The badge can display information such as a product's discount status or its category (bestseller, featured product, etc.).

Conclusion

Creating a good Explore page is mostly about balancing interesting design with functionality. Although the fundamentals—an easy search bar and strong filtering—are important, adding visual engagement elements, tailored recommendations, and useful CTAs can help your Explore page to be an effective component in your application. Focus on adding features that a lot of people will use for regular navigation. Then, you can also add a few rare but useful improvements to meet the needs of niche markets or people with specific needs.

By integrating these features, you can design an Explore page that not only allows customers to easily find what they need but also improves conversions and increases overall user satisfaction.