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Amazon Go: Future of Online Shopping
Amazon Go: Future of Online Shopping

In the heart of bustling Seattle, Washington, a new type of store has emerged that offers a fast and easy shopping experience. Amazon Go, which first opened in December 2016 as a beta version for Amazon employees and then became available to the public on January 22, 2018, is a new idea from the e-commerce giant, Amazon.

Amazon Go is a store that combines physical and online sales. It is cashier-less, but it uses advanced technology to instantly track and appraise your cart.

Unfortunately, there are currently no Amazon Go stores in Kuwait. However, Amazon's ongoing growth and expansion suggest that we may see similar creative stores in additional places, including Kuwait, in the future.

Getting Started: Your First Visit

Shopping at Amazon Go is an enjoyable experience that begins before you even walk through the doors. The entire process is designed to be effortless, starting with a simple app that acts as your key to this futuristic way of shopping.

TatbiqIT is a Kuwaiti software company that specializes in creating mobile applications and websites. If you need help with your project, please don't hesitate to contact us. Our team of experienced developers is ready to help bring your ideas to life and create innovative solutions for your business needs.

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The first step is to Download the App

To start, download the Amazon Go app for free and create an Amazon account. Then, when entering the store, simply scan the QR code at each gate to connect to your Amazon account. It's that simple; you are ready to shop in Amazon Go stores.

Going around the Amazon Go Stores

Once inside, you'll discover an experience that feels familiar yet revolutionary. You are free to browse and shop without ever thinking about a checkout line. This is made possible by Amazon's "Just Walk Out" technology, which works silently in the background while you focus on your shopping.

The Mechanism of Amazon Go Stores

These shops have well-organized items, with a focus on fresh and easy-to-carry items. There is a wide range of goods available, such as sweets, meals, snacks, and raw materials. The slogan for Amazon Go is "freshness of the products," and many are made by Amazon's chefs right there at the store, alongside items from well-known, trustworthy brands.

The shop also has microwaves so you can heat up food and eat it there. As you walk down the aisles, you'll notice many carefully placed cameras and sensors overhead, which are the foundation of your checkout-free journey.

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Quick Payment

The payment process is just as easy as shopping. After you've picked up everything you need, you simply leave the store. A few seconds after exiting, you will receive a notification on your phone containing the purchase invoice, which even tells you how long your shopping trip took. The entire process is completed without waiting in line or interacting with a cashier.

It is worth mentioning that while the system is incredibly accurate, errors can happen. If you notice any mistakes in your invoice, you can easily contact the support team through the app to have the issue resolved quickly.

How The "Just Walk Out" Technology Works

The magic of Amazon Go lies in a sophisticated system that tracks your every interaction with the products on the shelves. This powerful technology is what truly separates it from a traditional store.

Automatic Registration

The most remarkable feature is how the system automatically registers products. When you pick an item up, it is instantly added to your virtual shopping cart. If you change your mind and put it back, the system detects this and removes it from your cart. This is accomplished using a combination of technologies from the smart automotive industry, including cameras, RFID, various sensors, computer vision, machine learning, and artificial intelligence. These cameras and sensors can even recognize a customer's general build to distinguish them from others, ensuring the correct items are added to the right cart.

Auto add to cart
Auto add to cart

A Look Behind the Scenes

While the customer experience is automated, there is still a vital human element to keeping the stores running smoothly.

Amazon Go Employees

Using numerous cameras and sensors ensures the security of the store. The lack of a cashier reduces certain costs, allowing employees to focus on guiding customers, stocking shelves, and refilling inventory. This restocking process is more complex than in regular stores. Because some sensors detect items by weight, employees must meticulously place products so the system can accurately tell when an item is picked up. For products like fruit that doesn't have a uniform weight, Amazon Go tries to source items of a similar size. Any fruit with a visible weight difference is often either discarded or given to charity to ensure the system's accuracy.

The Future of Cashier-less Stores

With the continued advancement of technology, we can expect to see more cashier-less stores like Amazon Go in the coming years. These stores are a prototype of the future of e-commerce. In these stores, convenience, efficiency, speed, and customer experience are highly valued. Another goal is to expand these types of stores worldwide, as similar Amazon Go stores exist in countries like Sweden, Finland, China, UAE, and South Korea.

It is also said that the company plans to open drive-thru stores in its future progression. This means customers can enter the store with their car, pick up the desired items, and leave without any delay.

We are a Kuwaiti software company that specializes in creating mobile applications and websites. If you need help with your project, please don't hesitate to contact us. Our team of experienced developers is ready to help bring your ideas to life and create innovative solutions for your business needs.

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